# Identify Stakeholders 确定利益相关者

• Identifying the people, groups, organizations
  识别人员，团体，组织
• Documenting stakeholder information
  记录利益相关者信息
• Defining how the stakeholders could affect the project
  定义利益相关者如何影响项目

# Who are stakeholders? 谁是利益相关者？

• Persons and organizations
  个人和组织
• Involved in the project
  参与项目
• Affected positively or negatively by project
  受项目正面或负面影响
• Some can exert influence over the project
  有些可以对项目产生影响

# Identifying Project Stakeholders 确定项目利益相关者

• People and groups affected by the project
  受项目影响的人群
• Stakeholder exert influence over the project
  利益相关者对项目产生影响
• Identify early in the project
  尽早确定项目
• Stakeholder management strategy
  利益相关者管理策略
• Classify stakeholders according to:
  根据以下内容对利益相关者进行分类：
  • Interest 兴趣
  • Influence 影响
  • Involvement 参与度

# Stakeholder Analysis 利益相关者分析

• Identify all potential stakeholders and info
  确定所有潜在的利益相关者和信息
• Key stakeholders are
  主要利益相关者是
  • Decision-making role
    决策角色
  • Management role
    管理角色
  • Primary customer
    主要客户
• Interview stakeholdersto identify stakeholders
  采访利益相关者以识别利益相关者
• Power/Interest Grid
  力量 / 利益 坐标

# Stakeholder Register 利益相关者登记册

• Identification information
  识别信息
• Assessment information
  评估信息
• Stakeholder classification
  利益相关者分类

# Plan Stakeholder Management 计划利益相关者管理

• Developing management strategies for stakeholder engagement
  制定利益相关者参与的管理策略
• Analysis of stakeholder needs
  利益相关者需求分析
• Creates a clear plan for managing the stakeholders
  为管理利益相关者制定清晰的计划
• Expert judgment for stakeholder management planning
  利益相关者管理计划的专家判断
  • Senior management
    高级管理人员
  • Project team members
    项目团队成员
  • Organizational resources
    组织资源
  • Identified key stakeholders
    确定主要利益相关者
  • Project managers
    项目经理
  • Subject matter experts
    主题专家
  • Regulatory bodies and nongovernmental agencies
    监管机构和非政府机构

# Stakeholder Engagement Levels 利益相关者参与度

• Unaware
  不知道
• Resistant
  抵抗的
• Neutral
  中性的
• Supportive
  支持性
• Leading
  领导

# Reviewing the stakeholder management plan 审查利益相关者管理计划

• Desired and current engagement levels
  期望的和当前的参与度
• Scope and impact of change to stakeholders
  变更的范围和对利益相关者的影响
• Identified interrelationships and potential overlap
  确定的相互关系和潜在的重叠
• Stakeholder communication requirements
  利益相关者的沟通要求
• Information to be distributed
  信息发布
• Reason for the distribution of that information
  分发该信息的原因
• Time frame and frequency for the distribution of required information
  分发所需信息的时间范围和频率

# Manage Stakeholder Engagement 管理利益相关者的参与

• Engaging stakeholders as needed in the project
  在项目中根据需要吸引利益相关者
• Obtain, confirm, maintain stakeholder commitment to project
  获得，确认，维持利益相关者对项目的承诺
• Manage stakeholder expectations
  管理利益相关者的期望
• Address potential concerns
  解决潜在的问题
• Clarifying and resolving issues
  澄清和解决问题

# Methods to engage stakeholders 吸引利益相关者的方法

• Communication methods
  沟通方式
• Interpersonal skills
  人际交往能力
  • Building trust
    建立信任
  • Resolving conflict
    解决冲突
  • Active listening
    积极倾听
  • Overcoming resistance to change
    克服变化的阻力
• Management skills
  管理技巧
  • Facilitate consensus
    促进共识
  • Influence people
    影响人们
  • Negotiate agreements
    谈判协议
  • “Modify organizational behavior to accept the project outcomes”
    “修改组织行为以接受项目成果”

# Control Stakeholder Engagement 控制利益相关者参与

• Monitoring overall stakeholder relationships
  监控整体利益相关者关系
• Adjusting stakeholder management strategies
  调整利益相关者管理策略
• Updating stakeholder management plan as needed
  根据需要更新利益相关者管理计划
• Approach evolves as project continues
  随着项目的进行，方法不断发展

# Actively engaging stakeholders 积极促进利益相关者

• Meeting with stakeholders
  与利益相关者会面
• Being honest and direct with project news
  对项目新闻诚实和直接